“The message is the medium.”
Marshall McLuhan famously wrote: “The medium is the message.” That was 1964. The past six decades have led to reality collapse: the disintegration of print media, the rise (and pending collapse) of television, the triumph of the Internet, and now, the looming takeover by A.I. The world we live in was unimaginable to McLuhan because he lived at a time when media was still a “thing” to be studied, interpreted, and understood. It was merely a part of life. Today, technology has hypernormalized us through media. We are immersed. Oversaturated. Drowning. Trying to decipher meaning amidst the ocean of content is like being a fish trying to perceive water. The message is the medium. Let SUFICON PR help you find the ideas hidden in your messaging. What do you mean?
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“Words are ideas in a state of suspended animation.”
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